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Digital Strategy

An image of a whiteboard used during straegy development

"We are at an inflection point ... digital transformation efforts will no longer be 'projects', 'initiatives', or 'special business units' for most enterprises. They will become the core of what industry leaders do and how they operate.“

-IDC 2017 FutureScape

Digital Strategy Development and Execution

Flowchart of the digital strategy development process

Learn more about our approach to digital strategy development

Why digital strategy is critical

The foundation of future success in business is heavily reliant on having a thorough and coherent digital strategy.  Many businesses have developed their internet presence and capabilities incrementally as technology has evolved.  In order to harness your internet potential, it is crucial to have a digital strategy to enable true transformation.  

A recent MIT study found:

  • According to 78% of respondents, achieving digital transformation will become critical to their organizations within the next two years.

  • 63% said the pace of technology change in their organization is too slow.

  • Only 38% of respondents said that digital transformation was a permanent fixture on their CEO’s agenda.

  • Where CEOs have shared their vision for digital transformation, 93% of employees feel that it is the right thing for the organization. But, a mere 36% of CEOs have shared such a vision.

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